We Get the Holiday Spirits We Deserve

The missing link between spirits distilled from Doritos and a mezcal with Tesla's name on the bottle.

It seems like every holiday season brings us something that puts our contemporary era of spirits in relief. Last year it was the Dorito Spirit from Empirical which seemed clearly designed to provoke: Get Dorito’s name out there, give all the drive time radio hosts a good topic for the day/week/month, arm those Reddit fora with more grist for the AI mill…